Main Street businesses are in a pitched battle with e-commerce mega sites. To compete with the allure of online shopping, local merchants are exploiting every opportunity available to drive in-store purchases. Here are several ways your fellow small businesses are using a rising tide of mobile marketing solutions to attract…
You’ve had the summer to work on your business, and now you’re ready to dive into your content marketing. You may be blogging on your own website regularly, but have you considered contributing content on other blogs? This is called guest blogging, and it can be a highly-effective tool for reaching…
I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure that most people use is traffic: website visits, sessions and pageviews. However, traffic on its…
On this edition of Main Street Nation Radio, join your host Jeff Sloan and co-host Kristi Trevarrow, executive director at Rochester DDA, as they interview Lisa Ludwinski, founder of Sister Pie, to hear how the bakeshop has achieved enormous success in downtown Detroit. Sister Pie is a bakery serving the Detroit area with seasonally…
El Dorado, with a long A (like tornado), is not only unique in how you say it, it’s unique in what they are doing. Jeff Sloan and Kristi Trevarrow go deep into how El Dorado, Arkansas has overcome many of the obstacles that many Main Streets face. Economic downturn, population…
Jeff and Kristi broadcast live from the Main Street Now 2016 Conference in Milwaukee Wisconsin. Once a year, all the Main Street leaders get together to share ideas on how to improve their home towns. Through seminars, break-out sessions and networking, these leaders learn new ways to improve their Main Streets…
Jeff and Kristi show you how community, culture and business all tie together to increase the financial value and aesthetic value of your Main Street. Jaymes Vettraino, former city manager of Rochester Michigan and now the Director of the Center for Social Entrepreneurship at Rochester College, joins the show to simply explain…
You think branding is just for the mega-corporations? Jeff and Kristi and this week’s panel of experts will tell you how important it is to not only brand your business, but also to brand your Main Street. What are you known for? We all know Virginia is for Lovers and…
Every day, independent businesses are making the choice to open on Main Street. On this installment of Main Street Nation Radio, we’ll discuss what businesses are on Main Street today, and what economic and social trends will impact the future Main Street economy. Our guests include Nik Banda, Community &…
Kristi Trevarrow joins The Sloan Brothers on StartupNation Radio as their special co-host. In this edition, not only do you here from successful entrepreneurs and their secrets to success, Kristi provides her special take on how these businesses directly impact your Main Streets. Michael Keith co-founder of The Office Coffee Shop in Royal…