Here, you can learn how local businesses and communities across America have achieved success and led innovative initiatives to sustain our Main Streets for years to come. And we will meet some amazing people along the way. Main Streets exist because they were built by people and they will only succeed if people are inspired to offer their time and talents to create places that they are proud to call home.
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Retail Strategies & Marketing
Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in meaningful ways at scale. According to research by Edelman, 39 percent of people are unlikely to…
With the world going digital, brick-and-mortar business owners intuitively know that in order to take advantage of this trend and stay relevant, they must bring their business online, as well. But how exactly do you go local online? And where do you start? With tons of possible business profiles and…
Stories & Tips
Today’s major companies can provide many great lessons in public relations; most of them by showing you exactly what not to do. In fact, one of the best PR teachers is actually one of the worst offenders: Uber. The ride-sharing giant even has even earned itself a page on The Guardian with what was (at…
How Main Streets can still make sales while practicing social distancing For the majority of Main Street merchants, business as we know it has been seriously altered by the COVID-19 pandemic. As the U.S. now has the highest number of confirmed coronavirus cases worldwide, “non-essential” businesses have been ordered to…
Funding and Informational Resources for Main Street Business Owners Impacted by COVID-19 Earlier this week, we shared how Main Streets can maintain sales while practicing social distancing (LINK). If you’re a Main Street merchant fighting to keep your head above water, know that you’re not alone. There are countless…
Tim and Cindy Tyler travel the backroads of Mississippi to curate the best handmade foods, art and home decor that their home state has to offer. The result is The Mississippi Gift Company, their labor of love and pride. The couple got the idea for the shop in 1993, when…