You think branding is just for the mega-corporations? Jeff and Kristi and this week’s panel of experts will tell you how important it is to not only brand your business, but also to brand your Main Street. What are you known for? We all know Virginia is for Lovers and Whatever Happens in Vegas, Stays in Vegas and your Main Street has its own unique characteristic too; it’s up to you to find it and become known for it!
Ben Muldrow, Partner at Muldrow & Associates, shares with you some ideas on how to start branding your Main Street. And Ben should know as he is responsible for all community marketing and branding functions of the Greenville, SC-based urban planning firm. Ben helps communities to develop their brand identity through an open process including public design sessions and collaborative small groups. He has designed new branding and marketing elements for revitalization projects in over 300 communities.
We are also joined by the Manager of Public Relations at Pure Michigan, Michelle Grinnell. The Pure Michigan branding campaign absolutely captures the “feel” of Michigan and is a prime example of what effective branding can do. Michelle shares how the same techniques they use will be as successful for your business, Main Street, village, town or city.
As a surprise guest later in the show, the Mayor of Adrian, MI Jim Berryman called the show to discuss the uniqueness of Adrian and to seek advice from Ben to better brand his town.
Great show, great guests! Get your Main Street on the map with this week’s Main Street Nation Radio!